Say it ain't so- Wrangler set to release Moisturizing Jeans?

Modeled by Lizzie Jagger
(Credit: Vogue UK)

Oh it is so. Denim and apparel brand, Wrangler, announced they are launching the very first pair of moisturizing jeans. The release date is set for Jan. 28 and will be available for purchase on fashion e-tailer asos.com for $136 a pair.

This Denim Spa line will feature three different finishes: Aloe Vera, Olive Extract, and Smooth Legs. The first two are pretty self explanatory, its goal? To moisturize. Smooth Legs, however, was created to do a little more than soften those thighs. Its aim is also to prevent cellulite through the use of natural hydrating oils. Yeah right, right? Believe it or not, this isn't the first time a pair of jeans has been used in attempts to fight cellulite. According to an article published on the Huffington Post, a French manufacturer appeared on a segment of "The Doctors" last year claiming to have made natural ingredient-infused denim.

Now the big question in everybody's mind is: how long will these moisturizing ingredients last before wearing off? Well, its supposedly made to last up to 15 days, with refill sprays available for purchase.

If you're sitting and reading this with a puzzled look, and perhaps a mild case of the eye-roll, I'm totally with you. I mean, since when was it such an inconvenience to just grab a pump-bottle of Olay and moisturize after the shower and before bed?